Google Ads & SEM
This module covers everything you need to launch and manage paid ads on Google. Learn how to run Search, Display, YouTube, and Shopping campaigns. You'll master audience targeting, bidding strategies, A/B testing, and conversion tracking to generate results through paid search marketing. includes developing detailed action plans, setting key performance indicators (KPIs), and implementing strategies to ensure seamless execution.
Kye features
You’ll begin by understanding how to set up campaigns across different networks like Search, Display, and YouTube, tailoring them to specific business goals. Through the use of Keyword Planner and other tools, you'll learn how to identify high-intent keywords that can drive valuable traffic. Writing effective ad copies will be a core skill, enabling you to craft headlines and descriptions that attract attention and improve click-through rates.
